Damilola Olaboye - Digital Marketing & Sales Funnel Strategist - Digital Marketing & Sales Funnel Strategist

About

Highly passionate and results-driven Digital Marketer, Brand Builder, and Sales Funnel Strategist with over 4 years of experience driving online growth for diverse businesses. Specializing in crafting high-converting website designs, optimizing social media presence, and implementing automated sales funnels, Damilola consistently delivers measurable impact, including lead generation increases of up to 200% and campaign ROI of 3x, positioning clients for significant online success.

Work Experience

Digital Marketing & Sales Funnel Strategist

Freelance Digital Marketing Consultant

Jan 2020 - Jun 2024

Lagos, Lagos State, NG

Led comprehensive digital marketing initiatives, brand development, and sales funnel optimization for multiple clients across various industries, consistently exceeding growth and ROI targets.

Achieved up to a 200% increase in qualified leads for e-commerce businesses by designing and optimizing high-converting sales funnels and targeted lead generation campaigns.
Executed funnel-driven campaigns that consistently delivered a 3x Return on Investment (ROI) by leveraging Meta Ads, Mailchimp, and WhatsApp marketing for precise audience engagement.
Boosted brand visibility and engagement across multiple platforms through strategic social media management and data-driven content strategies, enhancing client market presence.
Designed and launched responsive, conversion-focused websites on WordPress and Shopify, integrating seamlessly with marketing automation tools to streamline customer journeys.
Developed and implemented end-to-end automated sales funnels using platforms like ClickFunnels and Zapier, optimizing customer acquisition and retention processes.

Education

Ilorin, Kwara State, Nigeria

University of Ilorin

4.5

Dec 2022

ILORIN, Kwara, Nigeria

Courses

Computer Science
Marketing

Marketing

University of Lagos

3.8/5.0

Sep 2015 - Jun 2019

Lagos, Lagos State, NG

Courses

Digital Marketing Analytics
Brand Management
E-commerce Strategy
Consumer Behavior

Certificates

Google Ads Search Certification

Google

Mar 2023

Meta Certified Digital Marketing Associate

Projects

E-commerce Lead Generation & Sales Funnel Optimization for Fashion Retailer

Jan 2022 - Dec 2023

Led an extensive digital marketing initiative for an online fashion retailer, focusing on enhancing lead generation, optimizing the sales funnel, and boosting overall brand visibility and engagement.

Languages

English (Native)

Skills

Marketing Automation & CRM

ClickFunnels
Mailchimp
WhatsApp Marketing
CRM Integration
Marketing Automation Platforms

Advertising Platforms

Meta Ads (Facebook/Instagram)
Google Ads
LinkedIn Ads
Paid Social
PPC

Analytics & Reporting

Google Analytics
Data Analysis
Performance Tracking
Reporting
KPIs

Productivity & Collaboration Tools

Notion
Zapier
Meta Business Suite
Microsoft Office Suite
Slack

Digital Marketing Strategy

Lead Generation
Content Strategy
Social Media Management
Email Marketing
SEO
SEM
Market Research
Campaign Management
Performance Marketing

Sales Funnel Development

Sales Funnel Strategy
Conversion Rate Optimization (CRO)
Customer Journey Mapping
Automated Workflows
Retargeting
A/B Testing

Web Design & Development

WordPress
Shopify
UI/UX Principles
Website Optimization
Landing Page Design
E-commerce Development

Branding & Creative

Brand Building
Brand Strategy
Visual Identity
Content Creation
Copywriting
Canva